Since 2021, the NFT art trading market has continued to gain popularity, with more and more creators from different industries joining in, and with the help of capital, the NFT trading market has risen rapidly. With the expansion of the overall market scale, many NFT trading platforms have emerged, and the old and new forces are fighting each other. The simple trading behavior that the old trading platforms focus on can no longer meet the market demand, while the emerging NFT trading platforms keep up with the times and have new development directions and more vertical segmentation positioning. Among them, NFT China has performed well and has become a leader among the new platforms. Why has NFT China been able to gain a foothold so quickly, and how will it develop in the future? At a time when the market is developing hotly, the author has compiled some interviews with the founders of NFT China, which may bring some new thoughts. The secret to NFT’s rapid rise in China In the past two years, the encrypted digital asset trading market has been booming, and Bitcoin has continued to set new highs. These Cyber upstarts, due to various beliefs, hobbies or speculative needs, need a breakthrough, and NFT has continued to develop for four years, which happens to be at the forefront of this trend. The fast-growing NFT market requires high-quality digital art content, and traditional artworks also need better display, monetization and distribution channels. Against this market background, NFT China came into being. "On the one hand, NFT China continues to build a high-quality supply and demand side, so that platform users can have more consumption choices on the platform. On the other hand, it resolutely chooses the RMB trading system route, provides a safe trading method and convenient payment methods, and gathers a large number of active users, so that artworks can have good circulation in a collector circle, and the creative community forms a good demand side to undertake." NFT China started its content ecology layout very early. NFTCN STUDIO was launched at the same time as the platform. At the beginning of its establishment, NFTCN STUDIO was committed to connecting and serving the vast number of artists, bringing a wide range of industry resources from art schools and commercial institutions to NFT China. In July, NFT China launched the Starlink Project, which not only provides artists with free blockchain access, fast review channels, full-process guidance, offline exhibitions, etc., but also provides artists with funds and media resources to promote their works and help the works match and reach the right collectors. This has further attracted a large number of outstanding artists in various fields. NFT China's underlying operational design philosophy In order to further lower the threshold for participation and allow more people to participate and enjoy the achievements of NFT technology more conveniently, NFT China has also made great breakthroughs in user participation design. Users do not need to understand complex concepts such as blockchain and digital wallets, nor do they need to set up a VPN. They can quickly access domestic networks and use Alipay and WeChat to purchase and trade collections. The self-developed technology of the NFT China team allows users to complete NFT casting in just three simple steps: register an account—upload your work—submit. "Real technology is when you enjoy it without feeling its existence." This simple and plain underlying operational design philosophy has laid a solid foundation for NFT China to further expand its population base and build a good community ecological environment. About the future The booming market and the rising market value are just the superficial manifestations of NFT's popularity. Shi Qi, founder of NFT China, believes that "the true value of NFT is far more than that." "Currently, NFT sales have reached $5.752 billion (about 37.1 billion yuan), while sales in the first half of 2020 were only $13.7 million. Compared with the market's surprise and belated realization, many well-known artists, large companies, and brands have now realized the value of NFTs and have already begun to make substantial arrangements in the NFT field, and have made real progress and good returns." The free NFT mobile game launched by LV allows users to fully feel and experience the brand culture and creative concepts in immersive scene design and gaming experience, thus deeply implanting the brand connotation into the minds of users; the NFT sneakers launched by Nike in cooperation with NFT, buyers can not only confirm the authenticity of the shoes, but also get a pair of unique shoes in the world, which gives Nike a high brand premium. In the future, NFT will not only be used in business and art, but will also have very meaningful commercial applications in finance, traceability, trade, medical care, etc. As a non-homogeneous token, it can mark all real assets, map all things in real life, and create a parallel world of real life online. As stated on the official website of NFT China: Everyone has the right to create, sell and collect NFT artworks. NFT is not a self-entertainment activity of a small circle of people. It really exists and may profoundly change our real life. |
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