New trends in 2021: a list of 7 social token issuance platforms

The development of social networks has brought each of us closer together and given each of us the right to express our own opinions. Everyone can become a content creator, and everyone will have their own fans to a greater or lesser extent.

As well-known opinion leaders such as Alex Masmej and WhaleShark have issued their own social tokens and attracted a lot of attention, more and more content creators hope to issue their own social tokens to earn more revenue and strengthen their relationship with fans.

Based on the social token annual review report released by Forefront on December 29, BlockBeats compiled seven of the most well-known social token issuance platforms to provide reference for content creators who want to issue social tokens.

(If you want to know which social token projects are currently receiving more attention, you can read the previous article from Lvdong: "CirclesUBI, which everyone is trying to attract, is not about UBI, but about social interaction")

1. Roll

Roll is the most famous social token issuance platform. In the past year, Roll has helped nearly 200 content creators issue their social tokens. Roll's issuance model is that the supply of each social token is 10 million, of which 2 million are directly issued to content creators, 1.2 million belong to the Roll platform, and the rest will be unlocked linearly every month within three years.

According to previous reports by Lvdong, Roll received a $1 million investment in October, with participation from Fabric Ventures, IOSG, etc. In addition, the famous R&B singer Akon has also reached a cooperation with Roll and will issue social tokens in 2021.

2. Rally

To bring social tokens mainstream, Rally designed a custom Layer2 solution that allows for instant transactions, USD purchases, and inherent value capture mechanisms using bonding curves.

The platform is unique in that it can combine its native governance token RLY with the creator’s social token and mint a new token. The Rally platform is currently implementing a creator incentive program that will provide up to $5,000 in rewards to new creators who join in issuing social tokens.

In addition, Rally is also integrating with DeFi, providing liquidity mining opportunities with Uniswap and Balancer through yearn vaults, etc. These are supported by community multi-signatures, the Snapshot forum, and the governance forum.

3. Fyooz

Although Fyooz is a new company, it has already attracted much attention by partnering with various big-name celebrities and attracting them to join the social token field. Recently, rappers Lil Yachty and Lil Pump both launched their own social tokens on Fyooz, and both sold out in a short time, which attracted widespread media attention.

Powered by the FYZ governance token, Fyooz will create a barrier-free token issuance platform for content creators, helping them issue social tokens priced in US dollars, and will also provide exchanges for meet-ups, merchandise and other exclusive giveaways.

4. MeTokens

As one of the earliest social token issuance platforms, Stake on Me allows content creators to issue their own meTokens and price them according to different combination curve designs. Depending on the curve you choose, there is a usage rate and a sales rate in the market, and generally speaking, the value that buyers get from using the meToken is higher than the value of selling it. There are quite a few deep DAO enthusiasts who are testing the social token space in a very web3 way by using meTokens developed with the support of Raid Guild.

5. Zora

Zora was originally an e-commerce platform for creators, but now it has also begun to test the waters in the field of social tokens, and has reached a cooperation with Grammy Award winner and famous electronic musician RAC to launch the social token RAC. Zora attaches great importance to user experience, and users can directly log in with email and password to receive their tokens. It is understood that the Zora platform does not plan to launch other social tokens in the short term.

6. Coinvise

Coinvise is an emerging social token issuance platform focused on APIs, allowing developers to integrate tokens into their existing platforms. Creators can make and manage rewards for their communities, and Coinvise does not take a cut of the issuance. Although they are still in the testing phase, more tokens are expected to be issued on Coinvise in 2021.

7. Calaxy

Calaxy is a social token platform incubated by NBA player Spencer Dinwiddie that will officially launch in 2021. Calaxy will use the web3 income sharing protocol (ISA) to provide celebrities with a way to tokenize themselves and their advantages.

Although the platform has yet to officially launch, some top players are looking to carve out a niche in the social token space that is likely to make waves in the coming months.