When the asset chain ends ICO, the story has just begun

On the evening of June 6 , 2017 , the asset chain ( Acchain ) , which is based on the concept of asset digitization, ended its global ICO . At the same time, the world's first real estate digital currency project based on the asset chain as the original chain started its ICO at 18:00 on June 9. RET SCH-SR is the abbreviation of real estate tokens. It is a digital asset token generated based on the digitalization of real estate assets by the asset chain community ( Acchain ) and combined with digital encryption on the basis of the underlying blockchain technology.

Crazy Lead

Once the Bitcoin ETF is approved by the U.S. Securities and Exchange Commission, this digital asset will be more easily accepted by investors because they do not need to actually touch Bitcoin to complete the investment. Therefore, every review of the Bitcoin ETF has attracted much attention. In the short term, there is no good news that can compare with this.

Before the crowdfunding of the asset chain was completed, the digital asset ETF fund jointly initiated by members of the Acchain DAO organization and fund managers invested about 40 million US dollars in the asset chain ICO project in the first round . This round of investment has a great impact on the asset chain users. The asset chain operator said, "For the investment method of digital currency, what we need to do is to reduce the cumbersome process as much as possible, so that more people can buy traditional fund financial products. This is the development and operation method of digital assets."

Enhancing investor confidence and promoting the development of more digital assets are the most fundamental purposes when launching digital asset ETFs.

The digital asset ETF fund is an original model of the asset chain. It is not only anchored to the asset chain token ACC or the real estate token RET based on the asset chain , but the fund serves all digital assets circulating on the original chain of the asset chain, and plays a good coordinating role in the process of high-quality assets and digitization.

Then what?

With enough opinion leaders and continuous marketing, the ICO market can be described as a muddy water where you can make money. The competition is to see who can run faster. In the fiercely competitive blockchain ICO projects, it seems a bit sorry for investors and the public if the price cannot increase 10 times after going online. For ICOs that are designed to make money from the beginning , the brilliance of prices is based on the annihilation of applications, but for the projects themselves, they can indeed gain reputation and word of mouth. There are too many blockchain projects, and not every one can survive and live better. For those projects that lack application support, their tokens will eventually return to zero, which is beyond doubt.

Therefore, for companies that really want to do something and want to get a bigger piece of the pie on the blockchain, ICO is just the beginning, but the scary thing is that some companies regard ICO as the end.

According to the community, investors were skeptical about the asset chain at first, and they were confused because the asset chain took too big a step. From the amount of ICO funds, to the ICO time, and then after the ICO , the start of the RET project ICO , every step was urgent and nervous. Some investors were worried that the asset chain was doing short-term, pulling money, running away, and then the end of the business. Today, most investors have clearly changed their minds, especially when digital asset ETFs enter the market.

a. Asset chain is a tool and platform for asset digitization. Such a concept will inevitably require more financial support;

b. Blockchain projects require more trust from investors, so applications are particularly important;

c. The ICO time is closely related to the progress of the project, so the RET project is actually a bold experiment on the asset chain, and the official hopes to dispel the concerns of other asset holders about the reliability of the asset chain through the RET project;

d. Blockchain projects need more investors rather than speculators. Strictly speaking, users in the ICO process are not the ultimate users of the project, but they are the most important users.

Therefore, the end of the ICO of the asset chain must be the beginning of the story. In the future, digital assets will be an important option for the public to participate in asset allocation. Again, just like Bitcoin, the asset chain is either powerful or nothing.