Blockchain startup JAAK develops music blockchain to connect media with metadata

According to A Journal of Musical Things, London startup JAAK has developed a blockchain for entertainment and media companies that can capture, store and verify metadata through Ethereum and Swarm.

According to Angel List, a website dedicated to connecting entrepreneurs and investors, Swarm uses blockchain technology to bring shared benefits to the sharing economy.

Partner Vaughn McKenzie and his partners Freddie Tibbles and Viktor Tron presented JAAK at the recent European Ethereum Development Conference in Paris.

Connecting Media to Metadata

According to Angel List, JAAK links media information to metadata as it passes through the supply chain to consumers. This innovation aims to reduce the complexity of the supply chain and improve efficiency to enable seamless, real-time transmission of payment information and usage data between media companies and creators.

The JAAK team has identified a variety of revenue streams related to information capture, digital rights management and use, and metadata application architecture.

Differences in the accuracy, completeness, and management of this information can lead to serious problems in obtaining permission to disseminate the information and in paying relevant parties.

JAAK plans to announce its official partners in the near future and start collaborating with media and music groups on the platform.

Creators favor blockchain. Using blockchain technology to connect creators directly with fans and users has become a major trend, and JAAK is a participant in this trend.

The music industry has launched several initiatives, allowing musicians to get paid instantly in cryptocurrency by embedding music on the blockchain.

Music can be placed on decentralized servers and then embedded with a piece of code that means anyone who downloads the content using cryptocurrency automatically pays the creators, producers, singers, and many other parties involved in the creation of the music.

Music creators want more ownership of their music to ensure they are paid fairly and quickly for sales, while simplifying the relationship between music creators and fans.

Artists "lead the way" Grammy Award winner Imogen Heap is a staunch supporter of blockchain technology. In an interview last October, Heap said that blockchain allows people to rethink the operation mode of the core structure of currency distribution in the music industry. Heap sees this technology as an ideal platform for storing important information about her songs.

Tatiana Moroz, not only a singer and songwriter, but also a Bitcoin enthusiast, recently announced the beta version of the new Tatianacoin, a token created on the basis of the Bitcoin blockchain, which aims to bring music creators and fans closer together through blockchain technology.