Blockchain VeChain joins hands with independent designer clothing brands to start a new model of cross-border cooperation

What sparks will blockchain and fashion create? VeChain, which focuses on blockchain technology anti-counterfeiting and supply chain management, combines blockchain and fashion circles. On October 11, 2016, in Shanghai, independent designer clothing brand BABYGHOST held a press conference for its 2017 spring and summer collection. Together with BABYGHOST, VeChain will bring a multi-dimensional sensory feast combining independent designer brands with black technology.

Different from previous fashion shows, this fashion show will showcase the BABYGHOST 2017 Spring/Summer collection with unique digital identity authentication implanted with VeChain chips through a presentation.

The organizer revealed that the press conference will invite 20 models to showcase 20 looks of the new clothing products, and in each look, there is a single item that has been implanted with a VeChain chip at the beginning of its birth. By scanning the chip, you can see the interactive image of each sample clothing and the previous wearer.

There are also 80 specially made eco-friendly handbags in this conference, and each handbag has a VeChain chip implanted in it. As a design brand that has entered the fashion field from Instagram, BABYGHOST has selected 80 milestone photos on Instagram since its establishment in 2010, implanted them with VeChain chips, and used handbags as carriers to obtain the corresponding pictures by scanning the code, thus giving these eco-friendly bags independent and unique IDs.

Whether it is a sample garment or a handbag, the ID of each VeChain implanted and the content written in the chip are registered on the VeChain blockchain. This release will also open up a new cross-border cooperation model of blockchain + fashion brands. Not only BABYGHOST, but other related brand partners can also use the smart contract template provided by VeChain to manage product rights in the product production process, so as to better meet the production process in modern manufacturing industry production.

Brands and manufacturers can easily read and write chip content, manage authenticity and false permissions, read and write blockchain data, and edit and operate smart contracts in the supply chain through the merchant management backend provided by VeChain. For example, in the management backend of VeChain, different merchants can easily analyze and classify product data, and package and upload all product information to the blockchain according to the merchant's specific review procedures.

At present, the application of blockchain industry is more targeted at corporate users, and ordinary individual users cannot directly participate. The cross-border cooperation of VeChain is not only an example of the deeper integration of blockchain with traditional industries, but also allows every consumer to truly experience the practical application of blockchain, which is a good start for the real integration of blockchain into people's life.

The blockchain industry is still in its infancy, and the advancement of the industry requires the participation of multiple parties. The cooperation between VeChain and BABYGHOST will also be a new beginning for FashionTech, and we look forward to the emergence of more practical applications.