Blockchain project Synereo brings decentralization to the social networking field and protects personal information privacy

"Come out! Give me back my name!"

This is what writer Salman Rushdie said when he found out Facebook had suspended his account.

The case dates back to 2011, when Rushdie told his followers on Twitter that Facebook was like a passport provider. Apparently, the writer's real name was Ahmad Rushdie, and according to many mainstream reports, this became a problem for Mark Zuckerberg's company. In fact, Facebook's own policies were too strict, even requiring proof of identity, thus turning Salman Rushdie into Ahmad Rushdie.

The problem is not that users must use a name that identifies them, but that - in a real sense - it is Facebook's own problem: What does it matter to you what name I use?

It’s no surprise that Facebook has been secretly injecting additional clauses into their existing privacy and data policies since the late 2000s. In recent years, the company has been actively eliminating anonymity and proliferating users. The nature of this approach is fairly simple: only allow real personal information while ensuring strong, results-oriented campaigns for advertisers.

So don't be surprised when you Google 'buy pizza online' a week later and then see a barrage of ads for payments on Facebook. Due to the above policy, user information is exchanged. Their business model is too closed source and the reliability of their security standards cannot be fully trusted.

We've seen hundreds of discussions about how unhappy they are with these policies. They talk about how they violate antitrust laws, or just a moment where they're annoyed by Facebook's ads. But people use these services regardless because they recognize there isn't a better alternative.

How can Synereo improve social networks?

Synereo, the next-generation social network that will be released in September, promises to change the way consumer technology operates today. After nearly two years of development, the project has been working to promote decentralization in the social networking space. It uses the underlying technology of Bitcoin - blockchain technology - to create a trustless user-centric system.

Unlike Facebook, Synereo will offer zero privacy intrusion, advertising with user consent, free content review, no middlemen and zero centralization. This futuristic project is open source, without any secret algorithms, no hidden operations, and no open censorship.

“Five years from now, an entity like Facebook exercising this kind of massive power in the center will be meaningless to us - Dor Konforty, founder of Synereo.”

Dor Konforty

Advertisers pay, users earn money

As mentioned above, by eliminating the middlemen, Synereo aims to provide users with a passive income. The decentralized nature of the platform enables advertisers to pay directly to users who view their content. In this way, advertisers can also connect with potential leads and get paid with their consent.

Dor also said:

“Synereo aims to create a new decentralized economy where people can communicate and exchange value directly without the need for middlemen.
The social layer is just one aspect provided by the Synereo platform, which allows for the creation of all types of applications under this new paradigm; a platform where value creators are prioritized over interface providers.”

Salman Rushdie and others are welcome to try Synero — it will be available in September.