How to judge a person's character from his or her words

There is a business saying that if you want to know what is in someone's mind, first listen to what they say. This means that you should judge your customers' thoughts from the meaning of their words.

1. Customers’ words are the material for judging their thoughts

Customers are purchasing products. They often ask about the quality, origin, model, purpose, etc. of the goods. When asking, whether they praise or criticize, they will inevitably reveal their views on these goods. From what they say, we can often judge whether they are interested in this product or that other product. This is the material upon which marketers make their judgments.

2. Determine what customers think from their words

From the customer's words and deeds, marketers need to judge the customer's thoughts, such as:

(1) What kind of products you want to buy and what kind of products you don’t want to buy.

(2) What concerns do you have about the product?

(3) What is your financial situation and how much you are prepared to spend on the purchase?

(4) Whoever is in power has the final say.

Sometimes a customer will bring several people to shop or discuss business. They also have different views on each other. In this case, experienced marketers will be able to quickly and accurately determine from their conversation where the focus of their conflict lies, who holds power and financial authority, and who has the final say. They can then take advantage of the situation to achieve the goal of making business while prompting them to eliminate conflicts, reach a consensus, and make everyone happy.

3. Remember to praise and criticize the buyers; applause is the business of idle people.

In front of the counter, if someone comments on a certain product, saying how good or bad it is, especially if someone likes to find fault with the product, they are often customers who really want to buy it; if someone just keeps saying that the product is good in this way or that way, they are most likely customers who are just looking at it casually and do not want to buy.

Therefore, when customers comment on a product, marketing staff should immediately approach them, warmly welcome them, patiently explain, help them get familiar with the product, and relieve their worries. Never assume that customers do not want to buy the product when they use derogatory words to describe the product, or even assume that they are deliberately picky, thereby giving the cold shoulder to the customer and delaying business.

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