Moji Weather 35 Degree Plan Free McDonald's Sprite Hot Weather Send Cool Benefits

In the hot summer, the "35°C Plan" jointly launched by Moji Weather and McDonald's has once again become a summer benefit. This seasonal marketing campaign, which has been going on for many years, officially started on June 15 this year and will last until September 3, covering the entire hot season. During the event, users across the country can get a McDonald's medium cup of Sprite for free by meeting the temperature standard or through social interaction.

Detailed explanation of how to participate in the event

The event sets up a dual participation path:

• Receive the voucher when the temperature reaches the target : When the real-time temperature in the city where the user is located reaches 35°C, open the Moji Weather app or WeChat applet, enter the event area and directly receive the electronic voucher. The system will automatically determine the local temperature based on the user's GPS location.
• Friends help to receive : If the local temperature does not meet the standard, users can invite a friend to help, and if successful, they can obtain the same redemption qualification. Each user can provide support for up to 3 friends every day.

Notes on the redemption process

After successfully receiving the redemption voucher, users need to pay attention to the following usage rules:

• The voucher is valid only from 10:00 to 24:00 on the day of collection.
• You need to check and use the "My-Store Coupon" in the McDonald's official app or mini program
• The coupon can be redeemed at participating McDonald's stores nationwide, except for some special stores such as airports and train stations.
• Each person is limited to 1 ticket per day and cannot be used in conjunction with other offers

Technical implementation and data security

Moji Weather uses multiple technologies to ensure the smooth progress of the event:

• Real-time temperature data comes from the official interface of the China Meteorological Administration and is updated once a minute.
• GPS positioning uses Baidu Map API, with accuracy controlled within 50 meters
• All user data is transmitted via SSL encryption, in compliance with GDPR regulations

Marketing effectiveness analysis

Activity data from the same period last year showed:

• During the event, Moji Weather APP had 1.2 million new users
• McDonald's Sprite sales increased 35% year-on-year
• The reading volume of related topics on social media exceeded 200 million times

This year's event organizers specially reminded: Due to the recent high temperatures in many places, users are advised to exchange during off-peak hours to avoid queuing in stores. At the same time, pay attention to heatstroke prevention and cool down, and plan the exchange time reasonably.