Coodi Coffee Argentina Team Cooperation 1 Yuan Special Offer Limited Time Purchase

As a new brand in the Chinese coffee market, COTTI COFFEE has attracted much attention since its establishment in 2022. This brand, created by the original core team of Luckin Coffee, is rapidly expanding in the Chinese market with its innovative marketing strategies and high-quality products.

Brand background and market positioning

Kudi Coffee was founded by Lu Zhengyao, the founder of Luckin Coffee, and his original team. The brand is positioned as "a new generation of national coffee". Compared with Luckin Coffee, Kudi Coffee has undergone a comprehensive upgrade in product line, store model and marketing strategy.

The brand invited the Argentine national football team as its global spokesperson, and this marketing move helped Kudi Coffee quickly gain popularity. In terms of products, Kudi Coffee not only provides traditional Italian coffee, but also innovatively launched tea coffee, fruit coffee and other beverages that suit the tastes of Chinese consumers.

Detailed explanation of the 1 yuan drink activity

The "1 Yuan Free Drink" campaign launched by Kudi Coffee is one of its most attractive marketing strategies. This campaign is mainly for new registered users, and participation can be achieved through the following steps:

1. Scan the official event QR code via WeChat
2. Register to become a member of Kudi Coffee
3. Get a 1 yuan drink coupon in the APP
4. Use coupons for in-store or takeaway orders

The campaign covers nearly 100 drinks on the Kudi Coffee menu, including:

• Classic coffee series: Americano, latte, cappuccino, etc.
• Creative special blend series: Raw coconut latte, thick milk latte, etc.
• Tea series: fresh milk tea, fruit tea, etc.
• Smoothie series: mango smoothie, strawberry smoothie, etc.

Product Features and Quality Assurance

Although Kudi Coffee is affordable, it does not compromise on product quality. The brand adopts the following measures to ensure the quality of its drinks:

• Selected 100% Arabica coffee beans
• Using international first-line brand coffee machines
• Fresh milk delivered daily
• Freshly cut fruit ingredients in season

In terms of flavor research and development, Kudi Coffee has launched a number of localized innovative products specifically targeting the preferences of Chinese consumers, such as Jasmine Latte, Osmanthus Oolong Americano, etc. These products have received market acclaim.

Digital operation system

As a representative of Internet coffee brands, Kudi Coffee has established a complete digital operation system:

1. Omni-channel ordering: support APP, mini-programs, and third-party platforms to place orders
2. Smart supply chain: predicting raw material demand based on big data
3. Membership system: points redemption, level privileges and other rich benefits
4. Data analysis: precision marketing and product optimization

This digital system not only improves operational efficiency, but also brings consumers a more convenient purchasing experience.

Store layout and development planning

As of 2023, Kudi Coffee has opened more than 1,000 stores across the country, mainly in:

• Core business districts in first-tier cities
• Around the university campus
• Office building cluster area
• Transportation hubs

The brand plans to open 5,000 stores nationwide in the next three years and gradually expand overseas markets. At the same time, Kudi Coffee is also actively exploring innovative "coffee +" models, such as combining coffee with baking and light meals.

Industry impact and competition landscape

The rapid rise of Kudi Coffee has had a significant impact on the Chinese coffee market:

• Promoted the popularization of freshly ground coffee
• Promoted coffee product innovation
• Accelerating the digitalization process of the industry
• Improved industry service standards

In terms of competition, Kudi Coffee mainly faces challenges from Luckin Coffee, Starbucks and many regional brands. However, with its differentiated product positioning and innovative marketing strategies, Kudi Coffee has already occupied a place in the Chinese coffee market.

Consumer experience and evaluation

According to market research, Kudi Coffee has achieved high consumer satisfaction:

Consumers particularly appreciated Kudi Coffee's product innovation and preferential offers, and also praised the store environment and the professionalism of the baristas.

Future development trends

Looking ahead, Kudi Coffee may continue to make efforts in the following directions:

1. Product diversification: Develop more innovative beverages that suit local tastes
2. Channel sinking: expanding the market in third- and fourth-tier cities
3. Technology upgrade: Apply AI and other technologies to improve operational efficiency
4. Sustainable development: promoting environmentally friendly packaging and low-carbon operations

As the Chinese coffee market continues to grow, Kudi Coffee is expected to become an important player in the industry, bringing more high-quality and innovative coffee experiences to consumers.