How blockchain will revolutionize the future of advertising

The ills of the advertising industry have existed for a long time. In the digital age, the problems of the advertising industry are concentrated on the uneven distribution of benefits. Advertising intermediaries take away more than 55% of the advertising budget, while users who contribute their attention get nothing.

Bitcoin brought blockchain. Blockchain technology + attention economy will bring a key change to the advertising industry. Blockchain is rapidly becoming a panacea for solving all troubles in the advertising field.

In fact, this is a huge leap forward for the advertising industry. This revolutionary technology is creating a storm in the advertising world, and RichTree is right at the center of this storm.

The systemic problems in the advertising industry all stem from the fact that when advertisers distribute ads to users, the value exchange is one-way. Users are treated roughly, they are bombarded with ads, and even deceived, and eventually become completely alienated from ads, and RichTree changes this traditional system by introducing the RICH reward system.

Another attractive feature of blockchain is the level of transparency it can provide. In fact, blockchain technology can promote transparency of data and thus trust in the industry in a way that has never existed in the advertising ecosystem, and RichTree is building such an advertising ecosystem.

Data privacy is one of the main challenges in the advertising industry. For the digital advertising sector, data is precious and the key to success. Now, RichTree will use the decentralized nature of blockchain to allow users to fully own their data.

In terms of data privacy, blockchain technology provides users with the means to encrypt and protect their data, and even choose who can access their information. Blockchain-driven data marketplaces also provide data owners with a way to selectively sell their data on demand and provide data access services to multiple parties.

Blockchain, the ultimate democratization tool, is indeed revolutionizing the advertising industry. All advertising transactions do not require middlemen, but only need to develop directly between users and advertisers, and RICH becomes the key link between the two parties.

RichTree provides a decentralized way for data owners to share data and earn income from it. Through the platform, users will be able to sell their information securely and anonymously. Blockchain technology helps facilitate data transactions and ensure that buyers and sellers receive the benefits they deserve.

RichTree's vision is to use blockchain to make the delivery process more transparent and the distribution of benefits more equitable, thereby increasing user participation, weakening the power of middlemen, and increasing the efficiency and accuracy of advertising delivery.

Large-scale changes in any industry happen as human habits change. RichTree wants to completely change the way people interact with ads on a page, and more importantly, they want to change the way users think about ads as a whole.

RichTree's ideal future comes from the belief that all parties in every transaction should win and share rewards, which is why RICH will become powerful as an ecosystem of action rewards.

Today's ads take profit from users, but RichTree gives you profit.

Today's ads abuse user data, and RichTree will give users full control over their own data.

Today’s ads are delivered by untrusted intermediaries, while RichTree’s drives fully transparent consensus through RICH.

Ultimately, the industry will move toward decentralization and blockchain, not because it wants to, but because it has to in order to survive.