HESBY Art Exchange, a global art asset token trading platform, is launched

Since the beginning of this year, trade war frictions have gradually increased market economic uncertainty, and a large amount of funds have flowed out of the stock market and began to lean towards safe-haven assets. The rise of mainstream digital currencies such as BTC is a reflection of investors' risk aversion.

As risk aversion heats up, art becomes a new investment direction

In this environment, the art market has also received increasing attention. Due to the high returns and intangible value brought by the uniqueness and scarcity of artworks, it has become the third largest value investment area after stocks and real estate.

As of 2018, the United States, China, and the United Kingdom are the three countries with the largest share of global art auction turnover.

They account for 85% of the global art auctions, 38%, 29% and 18% respectively. According to the 10-year investment return rate statistics in the United States, the investment return rate of real estate is 4.5%, stocks is 13%, and the investment return rate of art has reached 24.5%.

Global Art Auction Sales in 2018

However, despite the huge size of China's art market, which appreciates much faster than real estate and the stock market, the high prices of individual artworks, the proliferation of counterfeits, and the lack of circulation among collectors have resulted in a mixed quality of the entire art market. How to improve the current investment and collection status of the art market through the integration of blockchain technology and the digital industry, and solve the long-standing problems of circulation, authenticity, and value consensus, is a major issue facing the industry.

Building a new ecology for the art industry with the asset token model

HESBY Art Exchange, namely the Heshibi Art Exchange Center, is initiated by the HESBY Art Foundation. It is an art trading platform that integrates the issuance, trading, custody, circulation and voting of art asset tokens.

HESBY Art Exchange first solved the problem of blockchain anti-counterfeiting for artworks.

Xinhuanet China is responsible for the collection, filing and chaining of artwork information. Through the innovative integration of biological DNA, NFC chips, blockchain, cloud computing and Internet of Things technologies, it realizes the anti-counterfeiting traceability and copyright protection of artworks.

Embedding DNA bioreagents into artworks

Attaching NFC chips to artworks

By integrating blockchain and characteristic DNA technology, a unique data fingerprint is generated for each artwork. The information is stored in an unalterable blockchain. By reading the blockchain information through the NFC on a mobile phone, the authenticity of the artwork can be efficiently traced and identified.

Taking action first, HESBY took the lead in completing the project implementation

In the context of the rampant concept coins and copycat coins in the blockchain industry, HESBY Art Exchange took the lead in solving the most fundamental implementation problems. After two years of preparation, it has the industry's top art brokerage channels as support.

In March this year, HESBY ART FOUNDATION signed a tripartite strategic cooperation framework agreement with Nanjing Shizhuzhai Art Investment Co., Ltd. and China Painting (Hangzhou) Cultural Asset Management Co., Ltd., with the initial cooperation scale reaching US$100 million.

The trading center has confirmed the first batch of high-end artworks that will be launched soon, including Qi Baishi's "Great Wealth" and "Return My Rivers and Mountains", Huang Binhong's "Lingyan Travels", Lu Yanshao's "Emei Winter Snow", etc., a total of 9 fine calligraphy and painting works by famous modern and contemporary masters, with a total price of about 12 million USDT.

Qi Baishi's "Great Wealth" (left) and Lu Yanshao's "Emei Winter Snow" (right)

This batch of artworks all have historical auction records and publication records that can be checked. They have now been appraised and evaluated by China Art Association Art Appraisal and Certification Committee's founding president-level unit China Painting (Hangzhou) Cultural Asset Management Co., Ltd. After the evaluation, all the artworks have been embedded with nano DNA reagents and NFC chips, Xinhuanet traceable China blockchain filing, and fully insured by China Insurance, and handed over to the public museum Hangzhou West Lake Museum for custody.

Hangzhou West Lake Museum Safe Depository

Build a global value consensus and promote blockchain into the 3.0 era

The 1.0 era is the era of virtual currency, the 2.0 era is the era of smart contracts, and the 3.0 era is the era of technology implementation and industrial transformation.

At this stage, HESBY Art Exchange uses USDT as the unit of account for the entire platform. All artworks are issued at full net asset value to avoid market risks brought about by digital currency speculation and to ensure that the value trend of artworks is relatively stable and reasonable.

Through the asset token trading model, artworks will break free from the constraints of high thresholds and difficult circulation of traditional art auctions. Through the natural adjustment of the market, a unique global value consensus will be formed, and steady growth in value will be achieved. Blockchain will be effectively used to complete the reform and leap of the industry and move towards the blockchain 3.0 era.

Welfare broadcast

Starting today, HESBY Art Exchange is officially open for registration, and the first artwork, Qi Baishi's "Great Wealth" Peony Painting, will be available for purchase from May 28th to May 30th!

As of 12:00 on June 12, for every new user recommended to register and complete real-name authentication and risk assessment, the recommender will be rewarded 1 USDT, and the reward will be sent directly to the personal platform wallet.

Visit www.hesbyart.com or scan the QR code below to download and register.

HESBY ART

If you have any questions, please add WeChat consultation: HesbyArt-EX