Meitui.com: Committed to creating a model of "blockchain + internet celebrity economy"

At present, all walks of life are exploring the feasibility of "blockchain +", and the positive environment is comparable to the state when Premier Li Keqiang first proposed "Internet +" in 2015. At present, China's industrial sector has reached a comprehensive consensus on innovative development. The application of innovative technologies has not only optimized the production structure and improved production efficiency, but also greatly shortened the project research and development cycle through innovative value sharing.

From Internet + industry to blockchain + industry, from the era of Internet information transmission to the era of Internet trust transmission, the Swingers are the iteration of innovative technologies, the support of business models, and the practice of industry innovators.

In mid-2017, the founding team of Meitui.com gathered in Hangzhou and began to explore the entrepreneurial direction of "blockchain + Internet celebrity economy"; in early 2018, the concept of blockchain began to sweep across the country, and blockchain investment surged. After nearly a year of technical research and judgment, Meitui.com's "blockchain + Internet celebrity economy" has matured.

If we only look at it from the business level, Meitui.com is a solution output platform company that promotes the best resource allocation between the economic demand ends of the Internet celebrity industry and achieves the best link path. But in fact, "blockchain + Internet celebrity economy" is the business technology model of Meitui.com's architecture. With innovative blockchain scenario technology, the value precipitation, value certification, value transfer and value realization of each economic port of the Internet celebrity industry can be achieved.

The purpose of the Meitui Global Internet Celebrity Chain is to record all valuable behaviors that can be recorded.

No matter how advanced the concept is or how beautiful the scene is, it ultimately depends on the needs the project meets, the efficiency achieved, and the industrial development problems it solves.

Current development status of China's Internet celebrity economy:

Internet celebrities became popular with the application of Internet technology, and the current Internet celebrity economy is also an economic support for the development of Internet technology. According to data released by relevant institutions, the total number of fans of Internet celebrities in China has reached 588 million; the Internet celebrity population is becoming more mature, the number of highly educated people is increasing, and professional Internet celebrities are being recognized by society. In addition, the value of Internet celebrities in industrial links has become more prominent. They have become the most important traffic diversion resource and the most important content creator, greatly improving business efficiency. Platforms, institutions, Internet celebrities and fans have begun to work together to improve the efficiency of the Internet celebrity economy and expand the scale of the Internet celebrity economy industry. However, the problem of uneven value distribution between the various ports of the Internet celebrity industry value chain (Internet celebrities, institutions, users, merchants, etc.) has become prominent, and the industry still lacks a long-term development mechanism.

Problems at each value chain end of the Internet celebrity industry:

1-Internet celebrity end;

1.1-There are not many influencers who can really earn high incomes;

In the field of internet celebrity anchors, only 6.1% have an average monthly income of over 10,000 yuan, and 72.5% have a monthly income of less than 1,000 yuan. The live broadcast income of most anchors is at a low- to medium-income level.

1.2- All the assets of influencer behavior belong to the platform;

Internet celebrities focus on content creation. On average, each Internet celebrity operates accounts on six platforms, but their behavioral assets belong to the platforms. Once they leave the platforms, the Internet celebrity assets will be lost.

1.3- Internet celebrities have only one monetization channel

Although the platforms provide many monetization methods, most internet celebrities basically rely on two methods: “fans’ rewards + sales commissions”.

2-Merchant side;

2.1 Lack of more open internet celebrity resource platforms;

On the one hand, the official matching ports provided to merchants by current internet celebrity platform resources, such as Taobao, Mogujie, and JD.com for live streaming, cannot meet the needs of merchants; on the other hand, the internet celebrity docking provided by institutions has a narrow range of choices and is also unable to meet the needs of enterprises.

1.2 The matching of merchants and influencers is poorly targeted;

The quotes for top influencers are high, it’s difficult to match mid-level influencers, and the research cycle for accurate influencer matching is long... There is no one-stop platform.

1.3 All merchant behavior assets belong to the platform;

Like Internet celebrities, they are all unilateral value providers and only enjoy single-point value services. The behavioral assets of merchants belong to the platform. Once they leave the platform, their assets will be lost.

3- Fans/Users;

It can be said that fans provide strong value endorsement for Internet celebrities/platforms/merchants, and make important behavioral contributions. However, the behavioral value of individual fans on the platform has not been certified, and there is no corresponding conversion and monetization mechanism.

There is no doubt that the current Internet celebrity economy still presents the unilateral behavior of each value service provider, which meets the basic value transfer of the business line but has not achieved value integration. In this process, each service provider in the value chain has a large amount of behavioral assets lost.

Meitui.com "Blockchain + Internet Celebrity Economy" builds a consensus on the value transfer of the new Internet celebrity economy

First of all, not all consensus has value. Building consensus on positive values ​​is valuable, and building consensus on valuable things is also valuable. The role of Internet celebrities in promoting the development of industrial economy has become a commercial consensus, and the subversiveness brought by regional chains has become an industrial consensus.

The consensus established by Meitui.com is based on the application scenario of "blockchain + Internet celebrity economy" and is jointly established by "Internet celebrity + organization + fans + merchants". The basis of this consensus is to solve the pain points of each value port of the Internet celebrity economy and give the Internet celebrity industry a perspective for long-term development.

The core of this consensus is to precipitate all valuable behaviors on the platform. These behaviors include: content creation by influencers, onlookers’ watching behaviors, business tasks placement behaviors by merchants, etc. While certifying the value of these behaviors, we also give them value realization.

Meitui.com's "Blockchain + Internet Celebrity Economy" creates the best resource path for the new Internet celebrity economy

Information asymmetry, asymmetric resource allocation... are normal problems in industrial operations. The most common way to solve these problems is to consult professional institutions, but professional institutions may not necessarily have the best resource link path.

As far as the internet celebrity industry is concerned, the information asymmetry between businesses and internet celebrities is not only limited by their own ability and conditions to obtain information flow, but also by information asymmetry artificially created by (institutions).

The source of Meitui.com's "blockchain + internet celebrity economy" is the authenticity of information. Only by ensuring the authenticity of the source information can the accumulated behavior have the value of the token. Only then can the information be communicated fairly, openly and impartially.

There is no doubt that trust is always the best path in business behavior. Like many regional chain + projects, Meitui.com ultimately wants to achieve trustlessness. In addition, the OLS Internet celebrity chain ecosystem built by the platform is a vital professional Internet celebrity vertical service self-service platform. Service demanders, service providers, service communicators, service witnesses and other roles participate and assume corresponding social functions, breaking the boundaries of organizations and countries to form a global, multi-party collaborative Internet celebrity ecosystem.

The optimal resource path constructed by Meitui.com only occurs in two scenarios, namely, a one-to-N scenario and an N-to-one scenario (no matter how big the goal is, it is a small matter when it is broken down into enough people).

The best way for Meitui.com is to let global influencers endorse you!

Meitui.com "Blockchain + Internet Celebrity Economy" builds the OLS Internet Celebrity Chain value sharing community

Meitui.com has created the OLS Internet celebrity chain community, allowing users to break the shackles of their original camps and companies, and to display their talents on an open platform and gain rewards. Whether as a direct participant or an indirect participant in the Internet celebrity economic value chain, Meitui.com will give them value certification for their online behavior and provide a channel for value realization.

OLS Internet Celebrity Chain is the world's first decentralized blockchain technology. It integrates big data, algorithm models, blockchain technology, natural language processing and other technical means, and is applied to Internet celebrity signing, merchant task release, user task collection, social communication, financial distribution and other fields.

The OLS Internet celebrity chain community is built based on a supporting governance mechanism. The community establishes an orderly, fair and shared ecological environment between online Internet celebrity service demanders and Internet celebrity service suppliers by formulating reward mechanisms, task mechanisms, credit rating mechanisms, etc., to jointly create a healthy development of the Internet celebrity ecological chain.

The founding team of Meitui.com comes from internationally renowned influencer agencies and world-renowned technology companies. They bring together experts in blockchain, big data analysis, algorithms and other fields, as well as practitioners with rich experience in blockchain development.

While ensuring the use of disruptive technologies to improve the economic growth efficiency of the Internet celebrity industry, Meitui.com hopes to provide long-term development opportunities to every participant in the Internet celebrity economic value chain through technological and mechanism innovation, so that every Internet celebrity, merchant, institution, and fan can enjoy the professional and inclusive value creation of the Internet celebrity ecosystem.

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